5 Essential Free SEO Tools
Below you’ll find very useful, essential SEO tools from Mangools, which can be used for free after creating a free account (the system will prompt you to create one after your first use of any tool). Of course, if you’re serious about your SEO activities and plan to manage your SEO regularly, the limitations of the free account will certainly not be sufficient. In that case, one of their paid plans is definitely worth considering. From our perspective, we can only recommend Mangools. Working with their SEO tools provides truly advanced metrics and valuable insights—tools that are hard to do without if you’re serious about growing your websites.
And definitely don’t overlook the truly excellent SEO video course (not just) for beginners by Ahrefs, which you can find right below the tools.
1. SiteProfiler
SiteProfiler is a smart SEO tool that helps you quickly see how your website is performing – or even check up on your competitors. Just enter a domain and you’ll instantly get key insights like Domain Authority, Trust Flow, and the number of backlinks, giving you a clear picture of the site’s authority in search engines. You’ll also find out which subpages get the most traffic, where the strongest backlinks are coming from, and who your main competitors are. SiteProfiler helps you spot strengths and weaknesses at a glance and shows you what to focus on to improve. It’s the perfect tool for anyone who wants a clear overview of their online presence.
2. KWFinder
KWFinder is a super easy-to-use tool that helps you find the right keywords to boost your website or blog traffic. It shows you exactly what people are searching for on Google, how often those terms are searched, and how tough the competition is. You’ll quickly spot keyword opportunities that have solid traffic potential—without going up against the big players. You can even track how keyword popularity changes over time, which helps you stay ahead of trends. One of the best features is the built-in SERP analysis that shows who’s ranking on page one and what it’ll take to beat them. Whether you’re just starting out with SEO or already know your way around, KWFinder makes it easy to find low-competition keywords worth targeting. It’s the perfect tool to help you create content that people are actively searching for—which is exactly how you grow your organic traffic the smart way.
3. SERPChecker
SERPChecker is a handy tool that helps you see how strong the competition is on Google’s first page for any keyword. It shows key SEO metrics like domain authority, backlink counts, and competitor rankings – all in a clear and easy-to-read format. One big advantage is the ability to view search results for different countries, cities, or devices, which is especially useful for local SEO. The tool also reveals whether Google displays rich features like images, maps, or featured snippets for a given keyword. This gives you a better understanding of how Google “interprets” the search query and what you can do to stand out. SERPChecker saves you time, effort, and money by pointing you toward keywords where your site has a real chance to rank. If you’re serious about SEO, this tool is definitely worth having in your toolkit.
4. LinkMiner
LinkMiner is a great tool for anyone looking to improve their SEO through high-quality backlinks. It helps you quickly discover where your competitors are getting their links from – uncovering opportunities you might otherwise miss. You can instantly see whether a backlink is actually valuable, thanks to clear metrics like Trust Flow, Citation Flow, or the number of referring domains. One of its standout features is the ability to preview the linking page, so you can easily decide if it’s worth pursuing a similar link. LinkMiner also tells you whether the link is dofollow or nofollow, which is crucial for effective link building. Beyond competitor research, you can also use it to manage your own backlink profile – for example, to check which of your links are still active and which may have been removed or lost. With built-in filters, you can narrow down the results to only the most relevant and authoritative links. And to keep your strategy organized, you can save your favorite backlinks into custom lists. In short – LinkMiner will save you time and guide you in the right direction.
5. SERPWatcher
SERPWatcher is a tool that gives you continuous insight into how your website ranks in search engine results. It tracks the positions of your keywords on a daily basis and displays their progress through clear graphs and statistics. One of its biggest advantages is the Dominance Index, which summarizes your overall SEO performance in a single number. You can set up tracking for specific countries, cities, or devices (like mobile vs. desktop). You’ll receive automatic notifications about position changes, so you never miss anything important. With SERPWatcher, you can quickly evaluate which SEO activities are delivering results and which are not. The tool is very intuitive – even complete beginners can get the hang of it within minutes. If you want to stay on top of your SEO without unnecessary complexity, SERPWatcher is an excellent choice.